Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.
We refer to this automatically collected information as “Device Information.”
How We Collect Device Information
We collect Device Information using the following technologies:
- Cookies – Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit: https://www.cookiehub.com/about-cookies
- Log files – Track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
- Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- Name
- Billing address
- Shipping address
- Payment information (including partial credit card numbers)
- Email address
- Phone number
We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect to:
- Fulfil orders placed through the Site (including processing payment information, arranging shipping, and providing order confirmations or invoices)
- Communicate with you
- Screen orders for potential risk or fraud
- Provide information or advertising relating to our products or services, in line with your preferences
We use the Device Information we collect to:
- Screen for potential risk and fraud (particularly IP address analysis)
- Improve and optimise our Site, including generating analytics about how customers browse and interact with the Site
- Assess the success of our marketing and advertising campaigns
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example:
- We use WooCommerce to power our online store. You can read more about how WooCommerce handles personal data here: https://woocommerce.com/document/marketplace-privacy/
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
- You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.
Targeted Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some services via the Digital Advertising Alliance:
http://optout.aboutads.info/
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights (UK & EEA Residents)
If you are a UK or European Economic Area resident, you have the right to:
- Access the personal information we hold about you
- Request correction, updating, or deletion of your personal information
If you would like to exercise these rights, please contact us using the details below.
We process your information to fulfil contracts we may have with you (for example, if you place an order), or to pursue our legitimate business interests. Please note that your information may be transferred outside of the UK and EEA, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records until all warranty, support, and accountancy requirements have been met, after which it will be securely deleted.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, or for operational, legal, or regulatory reasons.